Exploring Dooran Dooran

"When you travel to Japan, you think of Hokkaido white chocolate. I hope that when tourists visit Malaysia, they will think of Dooran Dooran."

That was the vision shared by Acid Yong, founder of Dooran Dooran.

What began as a visit to a 10-acre durian farm soon became a lesson in branding, ambition, and the challenge of building a Malaysian brand people remember.