You Hired a ‘Unicorn’. So Why Isn’t Anything Changing?

Are we looking for a "unicorn" to solve organisational challenges?

Someone who can step in, take ownership, and fix everything.

On the surface, it sounds reasonable.

But over time, I've come to realise that some challenges aren't about capability, but alignment.

And no single hire can solve a structural problem alone.

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Even After A Decade in Marketing, I Still Discovered Something New About Myself

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I Didn’t Train to Win. I Trained to Stay.